Put simply, brand positioning is the process of positioning your brand in the mind of your customers.  It is the benefit you want your consumer to perceive when they think of your brand.

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Opening up this golden opportunity for you is Dreamfolks. We put your products right where your target customer is at the airport/ other commercial high visibility spaces, so he/she is encouraged to engage with them. And once the experience is delightful, enchanting, or creates Wow! for him, you have made a loyal customer for life.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. Your brand is meant for the consumption of the jet-setting class of the society. But do they actually have the time to really get to know your product? - No.

We have seen new brands take shape and old brands put on a new face. But for the first time in an unique way, airports, the gateway to cities, are being treated as brands. It is the place where they pause, relax for a while, and have the time to engage with the products that promise them a luxurious experience. And that’s how the branding is useful at the Airport. More and more high net worth professionals choose to spend this time comfortably in premium airport lounges. And this is your golden opportunity to present your brand experience to them. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.

At Dreamfolks we excel in providing you customized solutions to enhance your brand visibility and positioning in the right market. We ensure that our campaign is unique/distinctive vs your competitors and that it can be delivered constantly across all points of contact with the consumer.

Dreamfolks have exclusive rights to large and strategically placed spaces within the airports all across the country; Airport Lounges, F&B, Retail Outlets, Wellness and Recreational areas as well as other prominent high visibility areas.

We understand how to connect premium brands with the right target audience at the airports/places of high visibility. And that’s what the company does successfully at airports all over the country. From premium liquor brands to electronic appliances, gadgets and gizmos, from jewelry to premium toiletries, the Dreamfolks team makes sure to get the attention of our client’s audience. Each of these brands comes in contact with large numbers of high-potential customers on a daily basis, vaulting their sales into a new altitude, while significantly enhancing brand recall.

We create high visibility brand presence at various vantage points at the airports. Dreamfolks can thus provide brands a wide range of space, visibility and engagement options.

Dreamfolks as your partner, you can be assured that you are building a solid affiliation with an organization you can trust and count on for years to come.

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